Tuesday, 20 September 2016



 The Global image pt 2

Another truly global image is that of the golden arches, the trademark of MacDonalds.


https://nietubiera.files.wordpress.com/2014/08/mcdonalds.jpg?w=604&h=424

from  https://nietubiera.files.wordpress.com/2014/08/mcdonalds.jpg?w=604&h=424

 It has been estimated that 98% of the worlds population recognise this symbol. How many would link this one with it?
 






 from http://www.huffingtonpost.com/elliott-negin/mcdonalds-palm-oil-pledge_b_7104982.html

This is an image of deforestation for the production of palm oil. Losing rainforests is a global issue. 

Obvious then, that there are different types of global image. The arches are a corporate image serving as an advertisement. A trademark recognised the world over.
The lonely Orangutan can be looked at a warning of what can happen when corporations are not regulated, or just as an ape wandering down a road cut through the forest. It has many meanings , it becomes a piece of propaganda for people who are anti corporate as well as those concerned about the  effects of global warming.

What does all this tell us?

Possibly that there is no strict definition of a global image, and that the agenda the image is made for is relevant to its global status.
 




 

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